Workplace psychology isn't a soft factor bolted onto a fit-out budget, i's a lever on retention, focus, and utilisation that no amenity survey captures.

→ The "coherence, fascination, hominess" framework HOK proposes is a useful shorthand for what employees already feel but can't articulate when they say a space "doesn't work."

→ Post-occupancy evaluation belongs in the design process from day one, not as an afterthought — HOK's own 8-step framework bakes it in from proposal through occupancy.

When you measure the wrong things, you optimise for the wrong outcomes.

The ROI case for human-centric design just got easier to make to your CFO.

Worth a read.